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About Us

[i]nspiring lives.
[i]mpacting mental health.

At notMYkid, our dynamic team is made up of individuals who bring personal experiences and a shared passion for helping youth, families, and schools overcome the challenges of addiction and mental health.

We leverage our diverse backgrounds and expertise to create programs that are authentic, relatable, and impactful, ensuring every person we serve feels seen, heard, and supported.

What We Do Best:

Substance Use Prevention

We empower youth with the knowledge and skills to cope with stress and emotions, preventing substance use before it starts.

Substance Use Recovery

Our recovery programs offer peer-led support, counseling, and treatment that help teens reclaim their lives and build lasting resilience.

Teen Mental Health

We provide accessible mental health services that meet families where they are and guide them toward healing and growth.

Tech-Life Balance

Through eye-opening education, we help youth and families build healthier habits and boundaries with technology.

Parent Support

From education to connection, we give parents the tools and community they need to support their child and navigate challenges with confidence.

Corporate Wellness

We partner with workplaces to deliver wellness education and resources that support the mental health of employees and their families.

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Over 3 Million & Counting

Making an Impact Daily

notMYkid has served more than 3 million families by going UPSTREAM to prevent addiction and mental health challenges.

3,312,346

LIVES IMPACTED BY NOTMYKID

We serve an average of 274 families per day.

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A Symbol of Significant
Transformation

THE HUMMINGBIRD:

The hummingbird embodies resilience, strength, and hope. It reminds us that with the right support, even the smallest actions can lead to significant transformations.

Our Amazing Staff

Meet Our Team

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Wendy Gustafson

Wendy Gustafson

Grants & Contracts Administrator

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Ashley Moore

Ashley Moore

Program Specialist

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Nicole Johnson

Nicole Johnson

Social Media Specialist

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Amy Le

Amy Le

Program Specialist

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Emily Cox

Emily Cox

Program Specialist

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Matthew Flickema

Matthew Flickema

Volunteer Coordinator

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Allison Tobon

Allison Tobon

Program Manager

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Fridda Ponce Duran

Fridda Ponce Duran

Program Specialist

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Heidi Mims

Heidi Mims

Accounting & Administration Manager

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Elena Zavalza

Elena Zavalza

Director of Strategic Partnerships

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Danielle Flowers

Danielle Flowers

Program Specialist

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Cailin Murphy

Cailin Murphy

Program Specialist

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Michael Ayala-Santos

Michael Ayala-Santos

Community Coordinator

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Hannah Kneeshaw

Hannah Kneeshaw

Program Specialist

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Lynn Mason

Lynn Mason

Marketing & Communications Specialist

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Moises Gonzalez Villegas

Moises Gonzalez Villegas

Program Specialist

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Rylie Boll

Rylie Boll

Community Coordinator

Board of Directors

Meet Our Board

Oliver Keller

Oliver Keller

Board Member

Mark Goldberg

Mark Goldberg

Board Member

Dr. David Weinstock

Dr. David Weinstock

Board Member

Dr. Mark Blair

Dr. Mark Blair

Board Member

Kelley Carter

Kelley Carter

Board Member

Ed Fitzgerald

Ed Fitzgerald

Board Member

Jade Izzett

Jade Izzett

Board Member

Stacie Baird

Stacie Baird

Board Member

Dr. Jeffrey Siegel

Dr. Jeffrey Siegel

Board Member

Emily Anne Gullickson

Emily Anne Gullickson

Board President

Kristen L. Genovese, MAEd

Kristen L. Genovese, MAEd

Board Member

Michelle Siwek

Michelle Siwek

Board Member

Melissa Ahearn

Melissa Ahearn

Board Member

Kate Fassett

Kate Fassett

Board Member

M. Zuhdi Jasser, MD

M. Zuhdi Jasser, MD

Board Member

Co-Founders

Meet Our Co-Founders

Steve-Debbie-Moak

Steve & Debbie Moak

Steve and Debbie’s journey began in 1999 when they witnessed the devastating impact of substance use in their own family and community. Married for over 48 years, they turned personal pain into purpose by founding notMYkid—empowering parents and teens with the education, prevention, and proactive solutions needed to navigate adolescence.

Steve's Story

After witnessing the devastating effects of substance use firsthand, Steve transformed his personal pain into purpose. With a longstanding commitment to youth and families, his philanthropic journey includes founding Social Venture Partners, serving on the United Way board, and engaging with Young Life. Steve’s dedication has forged powerful community partnerships that amplify notMYkid’s mission, establishing a lasting legacy of service and advocacy.

Debbie’s Story

A Northern Kentucky University graduate with certifications in Education and Special Education, Debbie spent 10 years as an elementary school teacher. She calls notMYkid her “best classroom,” connecting with families facing real struggles, and as a passionate speaker, she inspires thousands worldwide to proactively tackle substance use and mental health challenges.

DrMark-Rohde

Dr. Mark Rohde

With decades of experience, Dr. Rohde specializes in individual, family, and group psychotherapy for children, adolescents, and families facing complex challenges.
He holds Diplomat status with the American Board of Assessment Psychology and is certified in addictions treatment by the American College of Professional Psychology.

Educational Background

Dr. Mark Rohde is a summa cum laude graduate of Arizona State University and has pursued advanced studies at ASU, the University of Oxford, and the University of Northern Colorado as a Mott Foundation Fellow. He earned his Ph.D. in Psychology from Union Graduate School/Union Institute and completed three additional years of training in family therapy.

Achievements & Impact

Recognized for his Distinguished Contributions to Psychology by the Arizona Psychological Association, where he also served on the Governing Council, Dr. Rohde is dedicated to empowering families and addressing the unique challenges of today’s youth, ensuring they have the tools and support to thrive.

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Want to Join Our Team?

Discover exciting opportunities to be part of a passionate team that is dedicated to inspiring positive change.

Most Common Reasons People Visit Our Website

Get Help Now

Reach out to a Navigator for support today. If you are experiencing a crisis and need to speak with someone immediately, please call our 24-Hour Crisis Hotline at (844) 534-HOPE (4673).

If you are experiencing a life-threatening emergency dial 911.

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